Attracting customers is easy but it is a skill that can be learned.
It is one of many skills that business owners need to know but since most businesses fail… how do you know what works.
I’ve spent years interviewing some of the fastest growing business owners, entrepreneurs and executives in business to find out a few secrets that work so Amazing its almost a crime.
To attract a customer you need to have a special set of skills that are not taught in any college, school or business in America.
These are things that only the best in the business do, they do these things so well that if you asked them they would reply “well its obvious, how do you not know”
They have practiced these skills for so many years because who they are at a deep level is congruent with their outer life that it becomes a habit.
As time rolls on you start to forget how to play the piano… and you just “let the music flow”
Make Sense Yet?
If not, then read on.
A racecar driver can’t tell you how to drive the car at the same time he is driving the car… you are asking him to step out of the moment, to stop and think when he was “in the zone” or “in the moment” and you ask him to think… BAD IDEA.
If you ask a championship fighter like Manny Paquio about his fight jab by jab he could probably tell you a bit but after a while he starts to revert to instinct and “A certain part of him takes over”
When you practice a skill so many times, at some point you can do it without thinking that you are doing it.
its a reflex, an instinct, its now part of his muscle memory and it becomes difficult to describe.
Ok so, what does Boxing and Driving Race cars have to do with business… if you are asking this there are deeper issues we need to address but I will go on for those of you still with me.
The two secrets to Attracting Customers are not going to be obvious or everybody would do it.
They are going to be a bit like reverse Psychology… are you ready for #1?
Secret #1 You Don’t Need Customers – You “Fulfill” Their need or want.
When a customer feels like they are valued, when they get something from you that they can’t get elsewhere your value goes up.
Anybody can sell a product, can you give them something that is unique and specialized… personally tailored to them?
There are often deep specific needs that they have that they want and may not know what it is.
So they bounce from company to company trying to find it, sometimes they get lucky with a salesrep who gives it to them in a fun interaction or they pay attention to the customer… but the unresolved issue still remains.
If you as the business owner can find people who are the best fit for your company, you will get dozens and dozens of referrals because you solve that specific need so well.
What needs do you solve, what needs do you want to help your customers with?
Do you even know what needs your current have, do you know how to ask?
If not then you need to take a look at my book.
Simple Secrets to Success – coming later this year.
Click here to be added to the free preview before anybody else gets to see it.
This book is a collection of the most controversial, most influential tips and tactics to keep your customers raving about you that I have found from the experts over the last 20 years.
This book is a quick read on deep drivers inside people that beg to be fulfilled… if you can speak to that need you will always have more customer than you need.
Customers have problems, issues, needs, and how are you solving them?
Interesting concept huh…!
Onto secret number #2
Success Secret #2 – Ask them questions about what they think, wish or want.
ITS NOT ABOUT YOU… its about them.
THIS IS SO HUGE I SHOULD WRITE THIS IN BLINKING LIGHTS
Most companies do almost all of the talking and forget the sage advice “Questions are the Answers”
Customers can buy from thousands of different companies… so why should they buy from you?
What do you know about your top tier customers?
What do they all have in common?
Do you know your customers at least 4 levels deep?
Do you even know what that means?
What about their frustrations about your company?
How will you know unless you ask them?
You would be AMAZED to know what people will tell you when you ask and listen.
Simple Secret #3 – In the weeks to come I will give you more. Stay tuned
If you ask a